Channel marketing is even more complex and challenging than traditional direct marketing. Yet, it can lead to great success when done well.
Listen to this exclusive Q&A with Kendra DeCoste, Director of Global Partner Marketing at VMware, Inc., to hear how her team has improved partner engagement and channel effectiveness with automated channel marketing.
In this fast-paced 30-minute discussion to learn how VMware:
- Improved partner marketing effectiveness
- Maintained consistency in brand identity
- Increased partner engagement and improved utilization of marketing content and offers
- Measures the performance and effectiveness of marketing campaigns and assets
