Major CPG Company Finds Success With End-To-End Digital Transformation

A leading consumer packaged goods (CPG) company with over $50 billion in annual revenue and operations spanning 180 countries needed to take action due to rising costs and a shift in consumer preferences that led to suboptimal sales in certain markets. The organization chose to adopt a new roadmap to revamp its business model and transition from being mainly agriculture-based to manufacturing consumer electronics—but the resulting changes required new applications and an open platform. The company found a trusted partner in e2open, and the path toward end-to-end digital transformation began. In this case study, you’ll learn about the CPG company’s journey to success and how e2open’s intelligent applications and integrated platform help facilitate faster, smarter decisions while providing true visibility across all supply chain tiers.