High-Tech Company Uses Decision-Grade Data to Drive Channel Performance

A reputable multi-billion-dollar company specializing in digital consumer products needed timely and accurate channel sales data to better understand channel and customer behavior. The expansion of the organization’s global distributor network made it difficult to capture relevant channel data to help the company remain competitive, so the business turned to e2open for automated data collection and cleansing. e2open’s Channel Data Management application provided visibility into the high-tech company’s Tier-1 distributors, extended data collection to the second and third tiers and helped the organization establish a worldwide data platform for channel management. Discover how the company eliminated manual data scrubbing, optimized inventory, strengthened incentive programs and gained visibility into over 2 million validated channel transactions from 174 countries each week.