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DALLAS – December 20, 2024 – E2open Parent Holdings, Inc. (NYSE: ETWO), the connected supply chain SaaS platform with the largest multi-enterprise network, announces the promotion of Pawan Joshi to chief strategy officer (CSO), a new executive role responsible for driving corporate strategy and growth through strategic client engagement and break-through innovation. E2open also welcomes Rachit Lohani as chief product and technology officer (CPTO), a new executive role bringing together product management, engineering, and technology.

In today’s volatile global supply chain environment, disruptions are not only possible—they’re inevitable. From global pandemics and natural disasters to sudden demand fluctuations and supplier issues, brand owners face constant challenges that threaten production continuity, customer satisfaction, and profitability. To combat this uncertainty, more companies are turning to shadow planning—a proactive approach to supply chain management that enables brand owners to prepare for the unexpected and maintain business continuity under various scenarios. 

At some point, you’ve likely heard the adage, “Go where your customers are.” Nowhere could this be truer than in channel management, where optimizing market coverage is a major priority and a driver of growth. However, the recent evolution of the channel landscape has added more complexity to the process. In just two decades, the number of channels available to both B2B and B2C consumers has expanded, creating a “good problem” for companies seeking to increase channel sales.